The concept of SEO is related to the process of getting a website’s details to appear on the first page of Google search engine. It works by ensuring that a website is visible in Google’s search results when a user searches for something related to that site.
For example : if we want a shop or a business to be found online, we must use SEO to improve the website’s visibility on Google, making it more likely to appear on the first page of search results.
SEO STRATEGIES :
- On-Page : Make your website content, titles, descriptions, images, and mobile experience good and use the right keywords.
- Off-Page : Get links from other good websites, share on social media, and have a good online reputation.
- Technical : Make your website fast and secure.
IMPORTANCE :
Search Engine Optimization is important because:
* It brings high-quality traffic (audience).
* It helps grow your business.
* It helps your website rank higher on Google.
* Because of this, your website appears in the top 5 search results.
SERPS : Search engine result pages .
Seo : High rank your website on the page of SERPS by organic method .
We can do marketing of any websites by two ways :
SEO – organically ( unpaid )
SEM ( search engine marketing ) – paid (sponsored)
WORKS ACCORDING TO 3 MAIN STEPS :
- Web crawler / Spider
- Indexing
- Ranking
3 TYPES OF SEO :
- WHITE HAT (ETHICAL)
- BLACK HAT (NON ETHICAL)
- GREY HAT (COMBINATION OF BOTH WHITE AND BLACK HAT )
ALGORITHUMS OF SEO : Rules and Regulations that search engines use to determine the relevance and ranking of websites in search results .
- Florida
- Big daddy
- Jagger
- Vince
- Caffeine
- Panda
- Freshness algorithm
- Page layout algorithm
- Hummingbird
- Pigeon
- Rank brain
- Penguin
- Quality updates
- Mobilegeddon
- Fred
- Payday
SHORT TAIL VS LONG TAIL :
Short tail keywords are broad and general (1-2 words) with high search volume but also high competition . While long tail keywords are specific and detailed ( 3+ words ) with lower search volume but often higher conversation rate and low competition .