Digital marketing is a medium through which we can promote any product or service. There are many types such as SEO, social media marketing, Google Ads, content marketing etc. Through it, we can market our product or service from a distance, sitting anywhere. With the help of it , we can also do freelancing, or we can work for others as well.
TYPES OF DIGITAL MARKETING :
- SEO (SEARCH ENGINE OPTIMIZATION)
- PPC (PAY- PER CLICK)
- GOODLE ADS
- CONTENT MARKETING
- EMAIL MARKETING
- SOCIAL MEDIA MARKETING
WHAT IS SEO ?
The concept of SEO is related to the process of getting a website’s details to appear on the first page of Google search engine. It works by ensuring that a website is visible in Google’s search results when a user searches for something related to that site.
For example : if we want a shop or a business to be found online, we must use SEO to improve the website’s visibility on Google, making it more likely to appear on the first page of search results.
SEO STRATEGIES :
- On-Page : Make your website content, titles, descriptions, images, and mobile experience good and use the right keywords.
- Off-Page : Get links from other good websites, share on social media, and have a good online reputation.
- Technical : Make your website fast and secure.
IMPORTANCE OF SEO :
Search Engine Optimization is important because:
* It brings high-quality traffic (audience).
* It helps grow your business.
* It helps your website rank higher on Google.
* Because of this, your website appears in the top 5 search results.
SERPS : Search engine result pages .
SEO : High rank your website on the page of SERPS by organic method .
We can do marketing of any websites by two ways :
SEO – organically ( unpaid )
SEM ( search engine marketing ) – paid (sponsored)
WORKS ACCORDING TO 3 MAIN STEPS :
- Web crawler / Spider
- Indexing
- Ranking
3 TYPES OF SEO :
- WHITE HAT (ETHICAL)
- BLACK HAT (NON ETHICAL)
- GREY HAT (COMBINATION OF BOTH WHITE AND BLACK HAT )
IS DIGITAL MARKETING AN IT JOB ?
No digital marketing is not considering in it job . Because digital marketing relies on digital tools , marketing strategies, audience engaged and content creation rather than developing or managing technology.
IS DIGITAL MARKETING IS A GOOD CAREER ?
Yes , Digital marketing is a good career opportunity also Because in our todays life all the work is done on digital mediums . Internet users and content creators promote their content on social media . companies hire SEO executives because SEO helps to rank websites on first page of search engine result page. so that digital marketing is a good career .